Product house · Co-founded with John Fraskos
21Press
An agency for agentic WordPress development and tooling, co-founded with John Fraskos. You describe the site. An agent designs, builds, and runs it — so you stay connected without the learning curve.
21Press is the studio’s new frontier, co-founded with John Fraskos — not a rebrand of SmallTownDev. The parent workshop still makes plugins and design tools. 21Press is where we take WordPress seriously as something an agent can operate: templates, tokens, content types, menus, fonts — through MCP clients you already pay for, or a chat that lives on the page.
The promise is unglamorous on purpose. There is no canvas. There are no builder UI controls. Output is plain HTML, CSS, and JavaScript. You stay connected to your site — describe what you want instead of memorizing where everything lives.
In the house
Stay connected to your site.
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Delta
An agent-first WordPress theme interface. Describe what you want. The agent works through one ability surface: templates, custom fields, views with display conditions, menus, media, fonts, settings. A seed design system of CSS variables means a token change restyles the whole site. Commerce, forms, and fields stay with the plugins that own them — the agent installs, wires, and gets out of the way.